Hello! This is my 2nd order of the menthol teethpaste and I'm really happy with my purchase. Wanted to move away from fluoride so I gave this a try. One thing I noticed in using the teethpaste is that I'm able to get a better night's sleep. When I (briefly) went back to the big name toothpaste, I woke up groggy and sluggish during the day. So give this a try! My 2nd purchase was 6 of the teethpaste I liked it so much :)